Experience Hada Labo Tokyo™, Japan's #1 skin care brand! Loved by all skin types, our products feature the proprietary Super Hyaluronic Acid™.

Discover Hyaluronic Acid, your skin's hydration secret. Naturally occurring in your body, it diminishes over time. It’s crucial for hydrated, smooth, firm, and glowing skin. But fear not, that’s where our Super Hyaluronic Acid shines. A unique blend of three types of Hyaluronic Acid, it deeply hydrates and reduces the appearance of wrinkles, leaving your skin moisturized like never before. Learn more about Super Hyaluronic Acid™ here.

Now, our star products: Skin Plumping Gel Cream and Replenishing Hydrator. The Gel Cream combines a powerful serum and moisturizer, earning Most Effective Skin Plumper from New Beauty Magazine. The Replenishing Hydrator, a lightweight essence, is Japan's #1 selling product—one sold every 2 seconds!

Join the legions of skincare enthusiasts who have embraced the secrets of Hada Labo Tokyo™, a sensation in the world of beauty in Japan. We're here to empower you to reveal your most radiant, hydrated, and beautiful skin yet!

Our Background

Hada Labo was created in Japan by Rohto Pharmaceutical Co., Ltd. under the concept of “Perfect and Simple,” which promises highly effective skin care, while eliminating all unnecessary ingredients and additives. Since its introduction in Japan in 2004, the Hada Labo brand has grown to more than 60 different products and expanded its success to several Asian countries. Hada Labo Tokyo™ is the first Japanese skincare line to launch at U.S. mass retailers.

Rohto Pharmaceutical Company, LTD.™
Rohto Pharmaceutical Co., Ltd. was founded in 1899 in Osaka, Japan, as a small family drugstore. The company was a pioneer in over-the-counter medicines and consumer healthcare products. It is now the 2nd largest consumer health company in Japan, establishing its position as a world leader in manufacturing and marketing of pharmaceuticals, cosmetics, skin care and healthcare products. Rohto has operations in 12 major markets, with marketing and distribution agreements in more than 150 countries globally.

The Mentholatum Company

Starting as a small Midwest purveyor of soaps and toiletries in 1889, The Mentholatum Company has grown and prospered into a global health and wellness company with manufacturing plants in 5 locations around the globe, and products that are marketed and sold in over 150 countries. The company was acquired by Rohto Pharmaceutical Co., Ltd. in 1988, but maintains its focus to provide quality healthcare solutions.